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Alex Set to Change Computing
Meet Alex! A major innovation in home computing that could give millions of people their first access to computing and the internet.
Designed and developed on Tyneside, Alex is the creation of the Broadband Computer Company which wants to make the computer as easy-to-use as the telephone.
Around 18 million people in the UK are currently ‘digitally excluded’ with little or no IT knowledge and no access to a home PC. Many of these are in the over 55 age range.
Alex aims to overcome the barriers and fears that prevent these people using computers. The operating system is intuitive and simple to use and designed as an antidote to current systems which can be confusing for non-users. The software is now ready for sale following four years of development and extensive field testing with potential consumers.
Andy Hudson explains: “Alex has been designed so somebody with no prior computer experience can switch on their machine and be up and running immediately. It will enable millions of people to overcome their fears and enjoy the benefits of computing and the internet.”
Andy came up with the idea of Alex after coming into contact with computers late in life and becoming frustrated with confusing operating software.
Maintenance of the system is carried out by the Broadband Computer Company so users are assured it is always working efficiently. They also benefit from a help centre support service if needed.
Andy added: “The fact that it’s so easy to use will also make it attractive to frustrated and confused computer users. It takes its name from Alexander Graham Bell, inventor of the telephone. When asked why the telephone had been so successful his response was that it required absolutely no skill to use. Alex is exactly the same.”
Broadband Computer Company received support from Tyne and Wear Development Company in the its early stages when it was looking for an office in Newcastle with good transport links. The agency helped the company to find a suitable base in Newcastle city centre with space for expansion and growth.
Andy added: “Their support was critical and a key reason why we’re based here. They helped us plan the move and put us in touch with the excellent network of business support services based in the region.”
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